Buyer Persona Template

Before getting started:

𝥁 Name the Persona - you will likely have at least a few!

𝥁 Analyze current audience/clients/leads and identify trends.

𝥁 Consider trying an anti-persona too! What are you not looking for?

Persona Name: ____________________________

Background	Role in company, education, marital status
Demographics	Gender, age, income, location
Personality	Outgoing, earthy, spiritual, feminine, traditional
Identifiers	Full-time career, family-first mindset, tech-savvy, smartphone owner, prefers email correspondence
Goals and Motivators	Increase online presence, create an inclusive environment, pivot business model
Challenges and Pain Points	Time, lack of social media knowledge
Fears or Objections	Budget, measuring ROI, wants to keep the work in-house